This Week in Seongsu! Pop-up Stores in Seongsu, Oct. 4th Week, 2025
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Meet the pop-up stores held in the “mecca of pop-ups,” Seongsu, every week through Wepick Letter!
The Seongsu Pop-up Calendar is updated weekly — stay tuned!
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01. Oggitt Pop-up for People Who Love Their Homes
📅 Oct. 17 (Fri) – Nov. 6 (Thu), 2025
📍 Eeguhome Seongsu, 57 Yeonmujang-gil, Seongdong-gu, Seoul
🕙 Every day 11:00 – 22:00
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A pop-up store by Oggitt (@oggitt.official) for homebodies is now open at Eeguhome Seongsu!
Check out a wide range of home fabric items such as pajamas, pillow covers, and slippers. Fitting for clothing is available too. 🩳
🏡 Oggitt Pop-up Store Benefits
❶ Up to 29% off Oggitt products
❷ Free Charles Enter book with purchases over 50,000 KRW from the Charles Enter collaboration
❸ Free Eeguhome edition sleeping socks with Eeguhome edition pajama purchases
❹ Free animal sleeping socks with Oggitt 3Q pajamas over 100,000 KRW
All events are first-come, first-served.
✔️ Eeguhome Seongsu #Oggitt
🗓️ Period: Oct. 17 (Fri) – Nov. 6 (Thu)
🕚 Hours: 11:00 – 22:00
📍 Location: Eeguhome Seongsu (57 Yeonmujang-gil, Seongdong-gu, Seoul)
#29CM #29CMHOME #EeguhomeSeongsu #Seongsu #SeongsuPopup #OGGITT
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02. Cheongbaji Pop-up – “Young People, Try These Jeans”
📅 Oct. 24 (Fri) – Oct. 26 (Sun), 2025
📍 Separates, 1F, 53 Seoulsup-gil, Seongdong-gu, Seoul
🕙 Every day 10:00 – 20:00
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You’re invited to the Cheongbaji Pop-up Store, hosted by “Youth Changing the Provinces,” in Seongsu, Seoul!
At this special pop-up featuring young entrepreneurs from Gyeongbuk, enjoy various events and activities.
< Event Overview >
Event: Cheongbaji Pop-up Store 2025
Date: Oct. 24 (Fri) – Oct. 26 (Sun), 10:00 – 20:00
Venue: Separates, Seongsu, Seoul
Reserve in advance to receive priority entry and free gifts such as reusable bags, keyrings, and hand mirrors!
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03. Panopticon Cat Pop-up
📅 Oct. 23 (Thu) – Nov. 1 (Sat), 2025
📍 TAAG, 1F, 13 Yeonmujang-gil, Seongdong-gu, Seoul
🕙 Mon–Fri 12:00 – 22:00 / Sat–Sun 11:00 – 22:00
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A gathering for true cat lovers 🐾 The Panopticon Cat Pop-up has begun! This time, it’s in Seongsu — for just 10 days.
🐈⬛ CAT POP-UP STORE 10.23 - 11.1 @taag.shop × @p_anopticon_shop
All the world’s cats in one place. If you’re a genuine cat person, you won’t want to miss this! Plus, join the free no-loser event onsite!
📍 Location: 1F TAAG, 13 Yeonmujang-gil, Seongdong-gu, Seoul 🗓️ Period: Oct. 23 – Nov. 1 🕖 Hours: 12:00 – 22:00 (Weekends from 11:00)
From October 23rd, it’s the day cat lovers finally meet. We’ll be waiting for you — meow! 🐾
@케이스어랏
04. CaseALot × Yoon Dong-Hee Pop-up
📅 Oct. 22 (Wed) – Oct. 26 (Sun), 2025
📍 MUSINSA Space Seongsu 3, 43 Seongsui-ro 18-gil, Seongdong-gu, Seoul
🕙 Every day 12:00 – 20:00
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📍 CASE A LOT × YOON DONG HEE POP-UP STORE
The exclusive CaseALot × Yoon Dong-Hee pop-up store is now open!
Fans of Yoon Dong-Hee and CaseALot alike are welcome 🫶
(And don’t miss the special events below 💙)
🗓 Pop-up: Oct. 22 (Wed) – Oct. 26 (Sun), 12:00–20:00
🛒 MUSINSA Online Sale: Oct. 22 (Wed) – Oct. 29 (Wed)
👉 Please note the pop-up and online sale dates differ.
📍 Venue: MUSINSA Space Seongsu 3 (1F, 43 Seongsui-ro 18-gil, Seongdong-gu, Seoul)
🧢 On-site Info
Viewing and fitting only; purchases via MUSINSA QR.
Exclusive T-shirts and special goods available only at the pop-up!
🎁 Special Promotions
• Follow-on-site roulette event with prizes 🎯
• Special gifts by purchase amount
• Up to 70% off select CaseALot products
※ All items and prizes are limited and may sell out early.
💬 Comment Event
Leave a supportive message for CaseALot and Yoon Dong-Hee on the post!
🎁 3 winners will receive the limited Yoon Dong-Hee pop-up T-shirt.
🗓 Entry: Oct. 22–29, 2025
📢 Winners: Announced via CaseALot Instagram Story & DM (private accounts cannot join).
Thanks to your warm support, this special pop-up with Yoon Dong-Hee was made possible.
We hope it becomes a fond memory for everyone. 💙
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05. ALTG Indie Game Festival
📅 Oct. 25 (Sat), 2025
📍 97-1 Yeonmujang-gil, Seongdong-gu, Seoul
🕙 Sat 11:00 – 18:00
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IGG-K ALT+G
A new indie game festival unfolds in Seongsu’s Yeonmujang-gil on Oct. 25 (Sat) 🎉
From indie game exhibitions and goods flea markets to DogDogDog hot dogs, Red Bull free drinks, and performances by seven DJs — there’s something for everyone!
📍 Oct. 25, 2025 (Sat), 11:00–18:00 📍 97-1 Yeonmujang-gil, Seongdong-gu, Seoul
🕹️ Featured Indie Games Elementale – @banjihagames Lo-Fi Room – @barend_harris Project Revenant – @mayflyconnected Clue – @alpheratz4869 SEMO – @hardcoders.official Dungeon Inn – @catsocietygames Shape of Dreams – @shapeofdreams_game Solateria – @studiodoodal Underdark: Defense – @LiberalDust Guiders One – @izzlegames
🛍️ Flea Market Sellers Transpawt Train – @transpawt_train Chaggebi Tea House – @chaggebi Hello Wonder Band – @whitekite Secret Cat Forest – @secret_catforest Nonnon Tarot Market – @nonnontarot
🍔 F&B @dogdogdog.seoul @redbullkr
🎧 DJs @claire.sound @young.island @hife06 @aboutd.el @jaeseungman @isunnysideup @_yerin_0101
Organized by @IGG_korea Supported by @GooglePlay
🗺️ Get the Wepick Map at a Glance!
New pop-up stores open every week! 💖
We’ll be back next week with another fresh lineup of Seongsu pop-ups.
Marketers — head to the “mecca of pop-ups,” Seongsu, and gain some marketing insight!