This Week in Seongsu! First Week of November 2025 Pop-Up Stores in Seongsu-dong
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Meet the pop-up stores opening in Seongsu, Seoul's pop-up mecca,
through WEPICK Letter every week! The Seongsu pop-up calendar is updated weekly, so stay tuned!
©Ralph Lauren
01. Ralph Lauren Pop-Up - Holiday Experience
📅 Nov 1 (Sat) ~ Nov 16 (Sun), 2025
📍 8, Achasan-ro 9-gil, Seongdong-gu, Seoul
🕙 Daily 11:00 AM ~ 7:00 PM
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American heritage meets the holidays. Where classic elegance meets the excitement of the holiday season. Ralph Lauren presents a special winter story. Enjoy a private experience with advance reservations.
WHAT'S IN
Private experience with advance reservations · Holiday wreath workshop event · Holiday limited collection shopping
02. Jellycat Pop-Up
📅 Nov 5 (Wed) ~ Dec 28 (Sun), 2025
📍 95, Yeonmujang-gil, Seongdong-gu, Seoul (MM Seongsu)
🕙 Daily 11:00 AM ~ 8:00 PM
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World's first Jellycat Universe in Seongsu. "Jellycat Space" filled with soft and cuddly friends. From Bashful Bunny to Amuseables Sun, an immersive experience with adorable characters. Exclusive limited products on the 1st floor available only here.
WHAT'S IN
World's first exclusive limited edition · Jellycat HQ concept space · Lovables & Amuseables collections · Special performances · Photo zones for Instagram-worthy shots (Purchase limit: 2 per person per item)
03. Nivea X Beautypl Moving Pop-Up
📅 Nov 1 (Thu) ~ Nov 1 (Sat), 2025
📍 76, Yeonmujang-gil, Seongdong-gu, Seoul (Seongsu AK Valley)
🕙 Sat 2:00 PM ~ 6:00 PM
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From campus to Seongsu, a moving beauty experience. A mobile pop-up settling in Seongsu for just one day. Nivea's skincare routine and Beautypl's curated best beauty items of the year. Miss it and you might have to wait until next year.
WHAT'S IN
Welcome event for visitors (capsule vending machine) · Nivea new product testing · Create your own cream tin with your photo · AirPods Max giveaway event
@앤더슨씨
04. Anderson C Exhibition
📅 Oct 16 (Thu) ~ Nov 1 (Sat), 2025
📍 36, Seongsuil-ro 6-gil, Seongdong-gu, Seoul (Anderson C Seongsu)
🕙 Daily 1:00 PM ~ 6:00 PM
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Sit through design history with 333 chairs. From Eames Chair to Jean Prouvé. A vintage furniture gallery that opens with a cup of coffee. Experience real design by sitting, touching, and feeling. More relaxed with advance reservations.
WHAT'S IN
1 coffee = gallery admission · Experience 333 designer chairs · Masterpieces by Eames, Prouvé, Nakashima · Tour of old building, new building, and courtyard · Furniture consignment, purchase, and styling consultation · Pet-friendly · On-site purchases available · Photo ops with furniture frames
05. Frafortotu Pop-Up
📅 Nov 1 (Sat), 2025 ~ Jan 11 (Sun), 2026
📍 10, Yeonmujang 17-gil, Seongdong-gu, Seoul (LCDC SEOUL)
🕙 Daily 11:00 AM ~ 8:00 PM
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Fragrance with beautiful ethics. A fragrant journey with 5 perfume souls. A fragrance brand completed in a sustainable way. From sampling to customization, discover a sensory world of scents at LCDC.
WHAT'S IN
Sample 5 perfume souls · Pop-up exclusive 20% discount · Onde Channel events · Sustainable fragrance stories
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New pop-up stores opening every week! 💖
October Seongsu pop-up stores will return next week with new pop-ups! Marketers! Come to Seongsu, the mecca of pop-ups, and gain lots of marketing insights!