This Week in Seongsu! Pop-up Stores in Seongsu – 2nd Week of November 2025
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Visit Seongsu, the holy ground of pop-ups, with Wepick Letter’s weekly guide!
Check out the Seongsu Pop-up Calendar every week for the latest openings 🗓
©LH 메이커스 스튜디오
01. LH Makers Studio Pop-up
📅 Oct 17, 2025 (Fri) – Dec 31, 2025 (Wed)
📍 403 Ttukseom-ro, Seongdong-gu, Seoul
🕙 Mon–Fri 12:00–20:00, Sat–Sun 11:00–21:00
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Seoul’s city narrative by LH lands in Seongsu as a cinema-inspired space.
An immersive experience where past and future cities are projected like a film on a screen.
From retro sets where you can shoot with Kodak Mini Shot to limited-edition goods—
a special experience that “edits” the city with a fresh perspective.
WHAT'S IN
Makers Studio cinema conceptㅣRetro set photo zonesㅣKodak Mini Shot photo experienceㅣLimited-edition goodsㅣFree popcorn (with required repost)ㅣFree admission
©피지컬 아시아
02. Physical: 100 Asia Exhibition – T-STADIUM Heart-Pounding Challenge
📅 Oct 30, 2025 (Thu) – Nov 30, 2025 (Sun)
📍 T Factory Seongsu, 7-1 Yeonmujang 1-gil, Seongdong-gu, Seoul
🕙 Every day 11:00–20:00
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A Netflix original series comes to life in Seongsu.
T-STADIUM recreates the arena of daring physical challenges.
Experience an immersive exhibition by completing 5 physical quests—
plus a 100% win rate lucky draw.
WHAT'S IN
Physical: 100 Asia collaborationㅣT-STADIUM arena conceptㅣ5 types of physical quest experiencesㅣ100% chance lucky draw event
©보물상
03. Bomulsang Pop-up
📅 Oct 24, 2025 (Fri) – Nov 9, 2025 (Sun)
📍 Marple Shop Pop-up Store, 47 Seongsuil-ro, Seongdong-gu, Seoul
🕙 Every day 11:00–20:00
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Korean traditional aesthetics reinterpreted with a modern sensibility.
Familiar characters become special again dressed in tradition.
From Avatar Star Shu and Haembbungi to Muziktiger, Sogeumi, Gunyangi, and Hojakdo—
discover Marple Shop’s new collection of Korean traditional goods.
WHAT'S IN
Korean tradition × popular character collaborationsㅣMarple Shop limited traditional goodsㅣ7-character limited-edition collection
@사브리나 카펜터
04.
Sabrina Carpenter Pop-up Man’s Best Friend
📅 Nov 6, 2025 (Thu) – Nov 12, 2025 (Wed)
📍 HAHAHA SEONGSU, 389 Ttukseom-ro, Seongdong-gu, Seoul
🕙 Every day 12:00–20:00
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A special café space infused with Sabrina Carpenter’s charm.
Classic yet playful vibes, signature desserts, and photo spots.
Packed with experiential elements like a stamp tour and gacha event.
WHAT'S IN
Sabrina Carpenter–themed caféㅣSpecial dessert menuㅣPhoto zonesㅣStamp tourㅣGacha eventㅣWalk-in, no reservation required
©어쩌다 열린
05. Eojjeoda Yeollin Pop-up
📅 Nov 6, 2025 (Thu) – Nov 23, 2025 (Sun)
📍 LINE FRIENDS Square Seongsu, 77 Seongsui-ro, Seongdong-gu, Seoul
🕙 Mon–Fri 12:00–20:00, Sat–Sun 11:30–20:30
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The first offline space for Buri, Kokori, and Monday.
Meet the C’est Bon Lama universe at LINE FRIENDS Square Seongsu.
From pop-up limited goods to special perks, there’s plenty to enjoy.
WHAT'S IN
C’est Bon Lama’s first pop-upㅣPop-up exclusive productsㅣSticker pieces (with Story upload)ㅣBuri balloon (with purchase)ㅣMagnet button (on purchases over 10,000 KRW)ㅣSpecial eco bag offer (on purchases over 30,000 KRW)
Grab Your One-Glance Wepick Map
You can check all pop-up locations at once via Kakao Map.
New pop-up stores are opening in Seongsu every week! 💖
We’ll be back next week with a fresh lineup of pop-ups for October in Seongsu.
Marketers, head over to Seongsu, the holy ground of pop-ups,
and bring home tons of marketing insights!